Katie Ewer

Opinion

Katie Ewer

Strategists should be Jacks - and Jills - of all trades

05 March 2020 • Jones Knowles Ritchie Singapore’s Katie Ewer argues that being a generalist is the way to go – after all, God is the ultimate generalist – but thinks the word itself comes with too much bad baggage.

About Katie Ewer

Katie Ewer is the head of strategy at Jones Knowles Ritchie, based in Singapore. She has 20 years of experience creating, repositioning and activating brands for clients in Europe, China, South East Asia and Australia. She is the author of Asian Champions of Design, which celebrates 20 Asian brands using design for competitive advantage, and has a blog called A Curate’s Egg, in which she asks ‘stupid questions to smart creators’.